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'Wellness is a multibillion-dollar cult. Now I see through it': the clean-living Instagrammer who learned to let go What happened when a lifestyle influencer started eating what she liked? Lee Tilghman entered the online world in the early 2010s, with a healthy food blog she had started in college. Influencing was just becoming a thing. When she moved to Instagram, with the rest of her generation, in 2014, and featured one of her smoothie bowls, she gained 20,000 followers overnight. "Brands began reaching out to send me products," she remembers now. Two years later, she quit her nine-to-five and moved from C...
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